Workspring has chosen not to renew its lease in downtown Chicago. It has been our team’s pleasure to provide thousands of training, brainstorming and strategizing experiences to companies across the globe, and we are grateful to all of our customers. If you need to contact us, email firstname.lastname@example.org.
I was recently asked to speak on in market prototyping at an innovation conference. Much of the conference was centered around data and analytics driving decision making. My presentation had a slightly different focus; the people.
At Steelcase, Inc. we prefer to run in-market prototypes whenever possible. Firsthand feedback and encountering the day to day realities allow us to learn faster and provide more value to our customers.
Here are a few best practices we follow:
Innovation isn’t something companies do, it’s something people do. Building an A team, even if your prototype is a B idea, will allow you to win over a B team with an A idea every day of the week.